E-learning
The Word Lions have created e-learning content for diverse audiences, from IT Professionals training for Microsoft certifications to first responders who need to teach families about child safety.
E-Learning for software and business process training
As part of a new software and business process shift, Word Lions developed interactive software simulations, learning modules, and lab guides to introduce complex software and new business process to staff.
Classroom training content
With well written PowerPoint slides decks, teacher manuals and student workbooks, your knowledge can spread through a battalion of well-armed trainers bringing your message to the people who need it.
Microsoft Learning Content
“I thought it was the best course in the Server 2008 Portfolio.”
“Everything worked for us….”
“The best course on Windows Server 2008 till now.”
Microsoft Certified Trainers are not known to pull punches. Reviews of Microsoft Learning (MSL) courses are often…harsh, shall we say. However, Philip’s modules in the “Configuring, Managing, and Maintaining Windows Server 2008? course received high praise.
Getting feedback like this from MCTs on an MSL course is like a perfect 10 in the Olympics. It’s rare, it’s meaningful, and it speaks to the excellence of Philip’s work.
Training as marketing
Proven training techniques can be a part of your marketing strategy. Interative training is a great way for prospects to learn about your product’s value.
Philips Hadco sales training
Philips Hadco needed training courses to demonstrate to sales people and potential buyers the features of their industrial lighting. Joel wrote and storyboarded a series of courses that included videos demonstrating the ease of installation and maintenance.
White papers
White papers can establish thought leadership, function as a sales leave behind, generate leads, and enhance SEO. However, they gotta be good. Word Lions builds white papers that thrive in all channels.
Integra Ethernet Services case study and other collateral
Integra Telecom launched a new service, that can revolutionize that way that businesses purchase and use network connectivity. They turned to Word Lions to create language and collateral that explained the technical and business value of their Ethernet Services product.
Read Write Web thought leadership white paper
Drawing on his years of experience writing about the important IT evolution of server virtualization technology, Philip researched and wrote a paper outlining the status of server virtualization in the data center and how businesses can best leverage virtualization capabilities.
Case Studies
The best way to impress a prospect is to show them your product in action doing just what they need it to do. Word Lions write case studies to tell your success stories and speaks to your customers’ needs.
ControlTek case studies
The boutique technology manufacturer ControlTek has a host of in-house skills. They can offer clients design, manufacture, and test to bring their great ideas to fruition. ControlTek was so busy making cool things that they did not have time to tell their story. After a little consultation with ControlTek staff, Philip created case studies for their customer profiles.
Web copy
Word Lions have been called upon to design web content that works. Our copy aligns with client business and marketing messages and makes the audience hungry to learn more.
Microsoft web copy
Microsoft needed a landing page that highlighted the advantages of their virtualization offerings to enterprise IT professionals. Philip developed copy directed at the needs and concerns of this discerning audience.
